Wrigley Smile

category

branding, installation, interactive

date

March, 2015

client

BBDO
WRIGLEY

credits

UNIT9

role

techlead, developer

about

For Wrigley Extra brand we have created a "bullet time" effect photobooth detecting users' smiles and placing a ding on their teeth. To acheive that we used a Kinect camera and face tracking algorithms. After detecting a smile we triggered all nine DSLR Cameras. Next, the user could select their favourite photo and choose a headline for their picture. After the moment of postprocessing the user could see their gif displayed on the screen and a photostrip was being printed. The brand ambassadors were able to moderate the photos that were taken and within few seconds users could see their pictures on a big led display.

Technologies used: Kinect, Cinder, C++, Computer Vision, Python, Microsite