VW UP

category

branding, installation, car show

date

June, 2012

client

VW
MOOV
JUST

role

techlead, developer

about

Volkswagen Up! premiere during the Motor Show fairs in Poznań. We presented the vehicle in an unconventional way, since interactivity was the most important feature of our project. Using bespoke software with Radar Technology and the Watchout 5 display system, the participants were able to activate particular sequences of the movie demonstrating the abilities of the car using gestures. The animations were displayed on a video wall consisting of 16 displays creating together a 4K resolution. The Poznań premiere was followed by a nationwide roadshow event. We visited Warsaw, Cracow, Wrocław, Lódź, Katowice, Gdańsk, Gdynia and Sopot.

Technologies used: C++, Watchout, RadarTouch, TUIO.