Aetna Machine Eleven
Installation, Interactive, Live Event
hardware engineer, developer
Every cigarette you smoke shortens your life by 11 minutes. The team at Ogilvy decided to turn this around and think about it in a more positive way: Every cigarette you don’t smoke could add 11 minutes to your life.
Machine 11 is a large white rectangular device that diffuses a soft purple light. A small suction device in its centre lights up when a cigarette is inserted into it, and consequently, a prize capsule is dispensed. Each capsule = an 11-minute experience.
We outlined the whole machine’s mechanical design from scratch using CAD. We custom-printed circuit boards to control cigarette pulling mechanism and capsule release system.
Technologies used: PCB Design, CAD, 3D Print, Arduino, Mechanical Design, LEDs