5Gum

category

installation, branding, live action, experience

date

April, 2014

client

BBDO
WRIGLEY

credits

UNIT9

role

hardware engineer, developer

about

Experience 5Gum is a multi-sensory virtual reality installation created by UNIT9 that lets you fly through virtual worlds and shoot thunderbolts from your fingertips.
The experience combines the Oculus Rift, the Kinect, 3D graphics, custom 7.1 sound design, two different forms of scented air, a harness, and a shipping container to create a sensory overload that culminates in letting users experience the sensation of flight. Users touch, smell, see, and hear their way through futuristic, abstract, and atmospheric worlds. Each of the worlds are based on one of 5Gum’s flavours—cool mint, tingling spearmint, sour & sweet, and bursting purple fruit mix—exploring and interacting with frozen, electric, desert, and liquid landscapes.
The experience is a full technological ecosystem: a server for content, high definition VR graphics, 3D spatialised sound, triggering a scent release, switching on the wind, boosting the sub-woofer and another server for managing cameras, and regulating the flow of users.

Technologies used: Kinect, Arduino, openFrameworks, Electronics, Backend, Mobile, Python, Postprocessing, Harness, Scent Delivery System